Part of my weekly reflection time as aCoach with Building Champions is to look back at my coaching sessions from the previous week and see if I can identify any common themes. I do this for two reasons. First, I am continually trying to improve my coaching skills. Second, it allows me to
This past week, the theme was understanding the difference between a mission statement and a purpose statement.
All of my clients create both of these statements in the process of creating their Business Vision, and almost all of them ask me to explain the difference. Perhaps you’re asking yourself that same question right now.
Let’s look at thedefinition of both.
A mission statement is a written declaration of an organization’s specific focus that may shift over time as the market and environment changes. It answers the questions “What do we do?” and “For whom do we do it?”
A purpose statement documents the fundamental reason for your existence from a business perspective. It is the motivational force that drives what you do. Purpose goes deeper and will outlast the product you are selling or a
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Now that you have read the definitions, let me ask you to read them again, paying special attention to the bold words in each definition.
Do you see it? Mission states the “what” and “for whom.” Purpose explains the “why.”
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Externally, it allows your prospective customers to truly understanding why choosing you is their only option. This,
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Your mission and purpose will also help your company internally, providing a steady compass to keep you on track and focused as you navigate the challenges ahead.
I highly recommend you take the time to clearly articulate both of these pieces of your Vision. It is error was encountered while trying to use an ErrorDocument to handle the request.an incredibly worthwhile investment in the future of your business.